body.page-id-35 [data-id="3df73e81"]{
  position:relative;
  isolation:isolate;
  overflow:hidden;
  min-height:clamp(620px,78vh,820px);
  padding:clamp(6rem,10vw,9rem) 1.5rem !important;
  background-image:
    linear-gradient(90deg,rgba(9,20,63,.98) 0%,rgba(13,28,76,.93) 43%,rgba(13,27,70,.68) 68%,rgba(9,18,55,.48) 100%),
    url("https://pathwaymedical.co.uk/wp-content/uploads/2026/10/consumer-health-evidence-review-2026.jpg") !important;
  background-size:cover !important;
  background-position:center center !important;
  background-repeat:no-repeat !important;
  display:flex;
  align-items:center;
}
body.page-id-35 [data-id="3df73e81"]::before{
  content:"";
  position:absolute;
  inset:0;
  z-index:-1;
  pointer-events:none;
  opacity:.3;
  background-image:
    linear-gradient(rgba(160,180,232,.11) 1px,transparent 1px),
    linear-gradient(90deg,rgba(160,180,232,.11) 1px,transparent 1px);
  background-size:72px 72px;
  -webkit-mask-image:linear-gradient(90deg,#000 0%,rgba(0,0,0,.58) 55%,transparent 88%);
  mask-image:linear-gradient(90deg,#000 0%,rgba(0,0,0,.58) 55%,transparent 88%);
}
body.page-id-35 [data-id="3df73e81"]::after{
  content:"";
  position:absolute;
  z-index:-1;
  right:-8rem;
  bottom:-15rem;
  width:38rem;
  height:38rem;
  border:1px solid rgba(255,255,255,.18);
  border-radius:50%;
  box-shadow:0 0 0 5rem rgba(94,117,192,.08),0 0 0 10rem rgba(94,117,192,.05);
  pointer-events:none;
}
body.page-id-35 [data-id="3880eaa0"]{
  position:relative;
  z-index:2;
  max-width:1400px !important;
  gap:1.45rem !important;
}
body.page-id-35 [data-id="76318a62"]{
  max-width:900px !important;
  font-family:"DM Serif Display",Georgia,serif !important;
  font-size:clamp(4.1rem,7vw,7rem) !important;
  line-height:.94 !important;
  letter-spacing:-.035em !important;
  text-shadow:0 12px 35px rgba(3,9,35,.25);
  text-wrap:balance;
}
body.page-id-35 [data-id="76318a62"] em{color:#b8c8f3}
body.page-id-35 [data-id="5852b87f"]{
  max-width:720px !important;
  color:#E6EBF7 !important;
  font-size:1.08rem !important;
  text-shadow:0 2px 12px rgba(3,9,35,.35);
}
body.page-id-35 [data-id="3517d433"]{
  max-width:760px;
  padding-top:1.35rem !important;
  gap:.65rem !important;
}
body.page-id-35 [data-id="3517d433"]>p{
  position:relative;
  padding:.7rem .95rem .7rem 2.15rem !important;
  border:1px solid rgba(255,255,255,.28) !important;
  border-radius:999px;
  background:rgba(17,31,79,.5);
  backdrop-filter:blur(8px);
}
body.page-id-35 [data-id="3517d433"]>p::before{
  content:"";
  position:absolute;
  left:.85rem;
  top:50%;
  width:.55rem;
  height:.55rem;
  transform:translateY(-50%);
  border-radius:50%;
  background:#9FB8FF;
  box-shadow:0 0 0 4px rgba(159,184,255,.12);
}
body.page-id-35.pm-impact-ready [data-id="3880eaa0"]{
  animation:pm-impact-hero-in .8s cubic-bezier(.22,1,.36,1) both;
}
@keyframes pm-impact-hero-in{
  from{opacity:0;transform:translateY(22px)}
  to{opacity:1;transform:translateY(0)}
}
@media(min-width:1025px){
  body.page-id-35 [data-id="3df73e81"]{background-attachment:fixed !important}
}

body.page-id-35 [data-id="24890e52"]{
  padding:clamp(5rem,8vw,7.5rem) 1.5rem !important;
  background:#F8F8F5 !important;
}
body.page-id-35 [data-id="4feac098"]{
  max-width:1400px !important;
  gap:clamp(2.25rem,4vw,3.5rem) !important;
}
body.page-id-35 [data-id="3273e009"]{
  position:relative;
  isolation:isolate;
  overflow:hidden;
  padding:clamp(2rem,4vw,3.25rem) !important;
  border:1px solid rgba(255,255,255,.16);
  border-radius:18px;
  background:
    linear-gradient(90deg,rgba(26,35,91,.97),rgba(33,47,111,.88)),
    url("https://pathwaymedical.co.uk/wp-content/uploads/2026/10/pathway-post-launch-monitoring-2026.jpg") center/cover !important;
  box-shadow:0 28px 65px rgba(11,32,72,.14);
}
body.page-id-35 [data-id="3273e009"]::after{
  content:"";
  position:absolute;
  inset:0;
  z-index:0;
  pointer-events:none;
  background:radial-gradient(circle at 50% 50%,rgba(127,151,229,.18),transparent 55%);
}
body.page-id-35 [data-id="3273e009"]>*{position:relative;z-index:1}
body.page-id-35 [data-id="3273e009"]>[data-id="1cb25530"],
body.page-id-35 [data-id="3273e009"]>[data-id="79ca021e"],
body.page-id-35 [data-id="3273e009"]>[data-id="43927538"],
body.page-id-35 [data-id="3273e009"]>[data-id="205eb89a"],
body.page-id-35 [data-id="3273e009"]>[data-id="4a6a27bb"]{
  flex-basis:7rem !important;
  background:rgba(19,29,79,.62);
  backdrop-filter:blur(5px);
  box-shadow:inset 0 0 0 4px rgba(255,255,255,.04);
}
body.page-id-35 [data-id="1a58d190"]{
  gap:clamp(2.5rem,7vw,7rem) !important;
  align-items:flex-end !important;
}
body.page-id-35 [data-id="5c45142c"]{
  font-size:clamp(3.2rem,5.4vw,5.5rem) !important;
  line-height:.98 !important;
  letter-spacing:-.03em !important;
  text-wrap:balance;
}
body.page-id-35 [data-id="4ea0ee7"]{
  font-size:1.05rem !important;
  line-height:1.7 !important;
}
body.page-id-35 [data-id="53406ff"]{
  display:grid !important;
  grid-template-columns:repeat(5,minmax(0,1fr)) !important;
  gap:.85rem !important;
}
body.page-id-35 [data-id="53406ff"]>div{
  --pm-stage-image:none;
  position:relative;
  isolation:isolate;
  overflow:hidden;
  min-width:0;
  min-height:300px;
  padding:1.35rem !important;
  border:0 !important;
  border-radius:12px;
  display:flex !important;
  flex-direction:column !important;
  align-items:flex-start !important;
  justify-content:flex-end !important;
  gap:.75rem !important;
  background:#14204f;
  box-shadow:0 15px 35px rgba(11,32,72,.1);
  transition:transform .3s cubic-bezier(.22,1,.36,1),box-shadow .3s ease;
}
body.page-id-35 [data-id="53406ff"]>div::before,
body.page-id-35 [data-id="53406ff"]>div::after{
  content:"";
  position:absolute;
  inset:0;
  pointer-events:none;
}
body.page-id-35 [data-id="53406ff"]>div::before{
  z-index:-2;
  background:var(--pm-stage-image) center/cover;
  transform:scale(1.04);
  transition:transform .55s cubic-bezier(.22,1,.36,1);
}
body.page-id-35 [data-id="53406ff"]>div::after{
  z-index:-1;
  background:linear-gradient(180deg,rgba(9,20,57,.12),rgba(9,20,57,.95));
}
body.page-id-35 [data-id="53406ff"]>div:hover{
  transform:translateY(-5px);
  box-shadow:0 24px 45px rgba(11,32,72,.2);
}
body.page-id-35 [data-id="53406ff"]>div:hover::before{transform:scale(1.09)}
body.page-id-35 [data-id="53406ff"]>[data-id="4d346d61"]{--pm-stage-image:url("https://pathwaymedical.co.uk/wp-content/uploads/2026/10/consumer-health-product-development-2026.jpg")}
body.page-id-35 [data-id="53406ff"]>[data-id="1f1e5d54"]{--pm-stage-image:url("https://pathwaymedical.co.uk/wp-content/uploads/2026/10/consumer-health-evidence-review-2026.jpg")}
body.page-id-35 [data-id="53406ff"]>[data-id="3adf1a7a"]{--pm-stage-image:url("https://pathwaymedical.co.uk/wp-content/uploads/2026/10/pathway-medical-review-2026.jpg")}
body.page-id-35 [data-id="53406ff"]>[data-id="626c763b"]{--pm-stage-image:url("https://pathwaymedical.co.uk/wp-content/uploads/2026/10/consumer-health-regulatory-review-2026.jpg")}
body.page-id-35 [data-id="53406ff"]>[data-id="465b5ac7"]{--pm-stage-image:url("https://pathwaymedical.co.uk/wp-content/uploads/2026/10/pathway-post-launch-monitoring-2026.jpg")}
body.page-id-35 [data-id="53406ff"]>div>[data-id]{
  position:relative;
  z-index:1;
}
body.page-id-35 [data-id="53406ff"]>div>p:first-child{
  display:grid;
  place-items:center;
  width:2.5rem;
  height:2.5rem;
  margin-bottom:auto !important;
  border:1px solid rgba(255,255,255,.4);
  border-radius:50%;
  background:rgba(12,29,72,.38);
  color:#fff !important;
}
body.page-id-35 [data-id="53406ff"]>div h3{
  color:#fff !important;
  font-family:"DM Serif Display",Georgia,serif !important;
  font-size:clamp(1.45rem,1.8vw,1.9rem) !important;
  line-height:1.05 !important;
}
body.page-id-35 .pm-impact-step-copy{
  position:relative;
  z-index:1;
  margin:0;
  color:#E1E7F3;
  font:400 .83rem/1.55 "DM Sans",Arial,sans-serif;
}
body.page-id-35 .pm-impact-step-link{
  position:relative;
  z-index:1;
  color:#fff;
  font:700 .78rem/1.2 "DM Sans",Arial,sans-serif;
  text-decoration:none;
}
body.page-id-35 .pm-impact-step-link:hover{text-decoration:underline}

.pm-impact-added-sections{width:100%}
.pm-impact-added-sections *{box-sizing:border-box}
.pm-impact-shell{width:100%;max-width:1400px;margin:0 auto}
.pm-impact-services,.pm-impact-insights,.pm-impact-papers{padding:clamp(5rem,8vw,7.5rem) 1.5rem}
.pm-impact-services{background:#EAF0FA}
.pm-impact-insights{background:#F8F8F5}
.pm-impact-papers{background:#fff}
.pm-impact-section-header{display:grid;grid-template-columns:minmax(0,1.05fr) minmax(20rem,.62fr);gap:clamp(3rem,8vw,8rem);align-items:end;margin-bottom:2.75rem}
.pm-impact-section-header>div:first-child>span{color:#4D66B5;font:700 .75rem/1.2 "DM Sans",Arial,sans-serif;letter-spacing:.14em;text-transform:uppercase}
.pm-impact-section-header h2{max-width:16ch;margin:.75rem 0 0;color:#0B2048;font:400 clamp(3rem,5vw,5rem)/.98 "DM Serif Display",Georgia,serif;letter-spacing:-.03em;text-wrap:balance}
.pm-impact-section-header>div:last-child{display:flex;flex-direction:column;align-items:flex-start;gap:1rem}
.pm-impact-section-header p{margin:0;color:#5A6477;font:400 1rem/1.7 "DM Sans",Arial,sans-serif}
.pm-impact-section-header a,.pm-impact-text-link{color:#3657A8;font:700 .82rem/1.2 "DM Sans",Arial,sans-serif;text-decoration:none}
.pm-impact-section-header a:hover,.pm-impact-text-link:hover{text-decoration:underline}
.pm-impact-service-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:1rem}
.pm-impact-service-card{--pm-card-image:none;position:relative;isolation:isolate;overflow:hidden;min-height:390px;padding:1.4rem;display:flex;flex-direction:column;justify-content:space-between;border-radius:12px;color:#fff;text-decoration:none;background:#14204f;box-shadow:0 14px 35px rgba(11,32,72,.12);transition:transform .32s cubic-bezier(.22,1,.36,1),box-shadow .32s ease}
.pm-impact-service-card::before,.pm-impact-service-card::after{content:"";position:absolute;inset:0;pointer-events:none}
.pm-impact-service-card::before{z-index:-2;background:var(--pm-card-image) center/cover;transform:scale(1.04);transition:transform .65s cubic-bezier(.22,1,.36,1)}
.pm-impact-service-card::after{z-index:-1;background:linear-gradient(180deg,rgba(10,23,62,.08),rgba(10,23,62,.96))}
.pm-impact-service-card:hover,.pm-impact-service-card:focus-visible{transform:translateY(-6px);box-shadow:0 24px 48px rgba(11,32,72,.22)}
.pm-impact-service-card:hover::before{transform:scale(1.1)}
.pm-impact-service-card:focus-visible{outline:3px solid #4D66B5;outline-offset:4px}
.pm-impact-service-card>span{display:grid;place-items:center;width:2.55rem;height:2.55rem;border:1px solid rgba(255,255,255,.38);border-radius:50%;background:rgba(10,23,62,.34);font:700 .75rem/1 "DM Sans",Arial,sans-serif}
.pm-impact-service-card h3{margin:0;color:#fff;font:400 clamp(1.75rem,2.2vw,2.35rem)/1.02 "DM Serif Display",Georgia,serif}
.pm-impact-service-card p{margin:.8rem 0 1.1rem;color:#E3E9F5;font:400 .9rem/1.6 "DM Sans",Arial,sans-serif}
.pm-impact-service-card strong{font:700 .78rem/1.2 "DM Sans",Arial,sans-serif}
.pm-impact-insight-grid{display:grid;grid-template-columns:minmax(0,1.35fr) minmax(19rem,.65fr);gap:1.2rem}
.pm-impact-insight-card{overflow:hidden;border:1px solid #D8E0EA;border-radius:12px;background:#fff;box-shadow:0 12px 30px rgba(11,32,72,.07)}
.pm-impact-insight-card.is-featured{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(19rem,.9fr)}
.pm-impact-insight-card:not(.is-featured){display:flex;flex-direction:column}
.pm-impact-insight-image{display:block;overflow:hidden;min-height:280px;background:#DDE5F2}
.pm-impact-insight-card:not(.is-featured) .pm-impact-insight-image{min-height:250px}
.pm-impact-insight-image img{width:100%;height:100%;display:block;object-fit:cover;transition:transform .6s cubic-bezier(.22,1,.36,1)}
.pm-impact-insight-card:hover img{transform:scale(1.04)}
.pm-impact-insight-card>div{padding:clamp(1.5rem,3vw,2.5rem);display:flex;flex-direction:column;justify-content:center}
.pm-impact-insight-card span{color:#4D66B5;font:700 .72rem/1.2 "DM Sans",Arial,sans-serif;letter-spacing:.12em;text-transform:uppercase}
.pm-impact-insight-card h3{margin:.7rem 0 .75rem;font:400 clamp(2rem,3vw,3.1rem)/1.02 "DM Serif Display",Georgia,serif}
.pm-impact-insight-card:not(.is-featured) h3{font-size:clamp(1.8rem,2.3vw,2.45rem)}
.pm-impact-insight-card h3 a{color:#0B2048;text-decoration:none}
.pm-impact-insight-card p{margin:0 0 1.2rem;color:#5A6477;font:400 .95rem/1.65 "DM Sans",Arial,sans-serif}
.pm-impact-paper-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:1.2rem}
.pm-impact-paper-card{overflow:hidden;border:1px solid #D8E0EA;border-radius:12px;background:#fff;box-shadow:0 12px 30px rgba(11,32,72,.07);transition:transform .3s ease,box-shadow .3s ease}
.pm-impact-paper-card:hover{transform:translateY(-5px);box-shadow:0 22px 42px rgba(11,32,72,.13)}
.pm-impact-paper-image{position:relative;display:block;overflow:hidden;aspect-ratio:16/9;background:#DDE5F2}
.pm-impact-paper-image img{width:100%;height:100%;display:block;object-fit:cover;transition:transform .6s cubic-bezier(.22,1,.36,1)}
.pm-impact-paper-card:hover img{transform:scale(1.05)}
.pm-impact-paper-image span{position:absolute;top:1rem;left:1rem;display:grid;place-items:center;width:2.5rem;height:2.5rem;border-radius:50%;background:#fff;color:#3657A8;font:700 .75rem/1 "DM Sans",Arial,sans-serif;box-shadow:0 8px 18px rgba(11,32,72,.14)}
.pm-impact-paper-card>div{padding:1.55rem}
.pm-impact-paper-card h3{margin:0 0 .75rem;font:400 clamp(1.65rem,2.2vw,2.25rem)/1.05 "DM Serif Display",Georgia,serif}
.pm-impact-paper-card h3 a{color:#0B2048;text-decoration:none}
.pm-impact-paper-card p{margin:0 0 1.1rem;color:#5A6477;font:400 .92rem/1.65 "DM Sans",Arial,sans-serif}
.pm-reveal{opacity:0;transform:translateY(24px)}
.pm-reveal.is-visible{opacity:1;transform:translateY(0);transition:opacity .65s ease,transform .65s cubic-bezier(.22,1,.36,1)}
@media(max-width:1199px){
 body.page-id-35 [data-id="53406ff"]{grid-template-columns:repeat(3,minmax(0,1fr)) !important}
 .pm-impact-service-grid{grid-template-columns:repeat(2,minmax(0,1fr))}
}
@media(max-width:900px){
 body.page-id-35 [data-id="3df73e81"]{min-height:640px;background-position:62% center !important}
 body.page-id-35 [data-id="1a58d190"]{flex-direction:column !important;align-items:flex-start !important;gap:1.25rem !important}
 .pm-impact-section-header{grid-template-columns:1fr;gap:1.25rem}
 .pm-impact-section-header>div:last-child{max-width:44rem}
 .pm-impact-insight-grid{grid-template-columns:1fr}
 .pm-impact-insight-card.is-featured{grid-template-columns:1fr}
 .pm-impact-paper-grid{grid-template-columns:1fr 1fr}
}
@media(max-width:700px){
 body.page-id-35 [data-id="3df73e81"]{
   min-height:620px;
   padding:5rem 1rem !important;
   background-image:linear-gradient(90deg,rgba(9,20,63,.98),rgba(9,20,63,.82)),url("https://pathwaymedical.co.uk/wp-content/uploads/2026/10/consumer-health-evidence-review-2026.jpg") !important;
 }
 body.page-id-35 [data-id="76318a62"]{font-size:clamp(3.2rem,14vw,4.7rem) !important}
 body.page-id-35 [data-id="24890e52"]{padding:4.5rem 1rem !important}
 body.page-id-35 [data-id="3273e009"]{padding:1.4rem !important;flex-direction:column !important;gap:0 !important}
 body.page-id-35 [data-id="53406ff"]{grid-template-columns:1fr !important}
 body.page-id-35 [data-id="53406ff"]>div{min-height:285px}
 .pm-impact-services,.pm-impact-insights,.pm-impact-papers{padding:4.5rem 1rem}
 .pm-impact-section-header h2{font-size:clamp(2.8rem,12vw,4rem)}
 .pm-impact-service-grid,.pm-impact-paper-grid{grid-template-columns:1fr}
 .pm-impact-service-card{min-height:360px}
 .pm-impact-insight-card.is-featured{display:flex;flex-direction:column}
 .pm-impact-insight-image{min-height:230px}
}
@media(prefers-reduced-motion:reduce){
 body.page-id-35.pm-impact-ready [data-id="3880eaa0"],.pm-reveal,.pm-reveal.is-visible,.pm-impact-service-card,.pm-impact-service-card::before,.pm-impact-paper-card,.pm-impact-paper-image img,.pm-impact-insight-image img{animation:none!important;transition:none!important;transform:none!important;opacity:1!important}
}

/* Engagement section typography and interactive tabs */
body.page-id-35 [data-id="72bcb723"],
body.page-id-35 [data-id="322c482"]{
  font-family:"DM Serif Display",Georgia,serif !important;
  font-weight:400 !important;
  text-wrap:balance;
}
body.page-id-35 [data-id="72bcb723"]{
  font-size:clamp(2.9rem,4.3vw,4rem) !important;
  line-height:1.02 !important;
  letter-spacing:-.02em !important;
}
body.page-id-35 [data-id="322c482"]{
  font-size:clamp(2.05rem,2.7vw,2.75rem) !important;
  line-height:1.06 !important;
  letter-spacing:-.01em !important;
}
body.page-id-35 [data-pm-engagement-tab]{
  cursor:pointer;
  user-select:none;
}
body.page-id-35 [data-pm-engagement-tab].is-active{
  background-color:#2D65B3 !important;
  border-color:#6F9DDE !important;
  box-shadow:0 10px 24px rgba(4,23,53,.2) !important;
}
body.page-id-35 [data-pm-engagement-tab]:not(.is-active){
  background-color:rgba(255,255,255,.03) !important;
  border-color:rgba(255,255,255,.34) !important;
  box-shadow:none !important;
}
body.page-id-35 [data-pm-engagement-tab]:focus-visible{
  outline:3px solid #B9D6FF;
  outline-offset:3px;
}
body.page-id-35 [data-id="6d1ecdc1"]{
  transition:background-image 220ms ease,opacity 160ms ease;
}
body.page-id-35 [data-id="6f9163cb"].is-switching{
  opacity:.72;
}
body.page-id-35 [data-id="6f9163cb"]{
  transition:opacity 160ms ease;
}