END-TO-END CAPABILITIES

Medical affairs services across the full
consumer health lifecycle.

Commission a single project or connect expertise from concept and evidence through launch and in-market growth.

Senior medical affairs specialists reviewing consumer health evidence
Our comprehensive practice

Bespoke support for OTC, supplements and devices.

Navigate specialist capabilities across the full product lifecycle.

Medical Affairs Strategy & Leadership

Senior medical direction without the overhead of a full-time Medical Director.

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Consumer Health Innovation & NPD Support

Pressure-test propositions, benefit territories and evidence needs before investment hardens.

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Claims, RWE & Publications

Build clearer claims, stronger substantiation and an evidence route your teams can defend.

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Medical Review & Copy Clearance

Confident medical sign-off for packaging, campaigns and scientific materials.

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Regulatory & Scientific Support

Scientific input for classification, submissions and regulatory questions.

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Medical Communications & Conferences

Translate complex evidence into credible communication for HCPs, teams and congresses.

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Post-launch & In-market Medical Support

Ongoing medical input for brands already on shelf and ready to grow.

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SEVEN CONNECTED SERVICES

Choose the capability that matches the next decision.

Each service stands alone. Together they provide senior-led medical affairs support across the complete consumer health lifecycle.

Senior medical affairs specialists reviewing consumer health evidence

01 / STRATEGY & LEADERSHIP

Medical Affairs Strategy & Leadership

Senior medical direction without the overhead of a full-time Medical Director.

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Cross-functional team developing evidence-led consumer health products

02 / INNOVATION & NPD

Consumer Health Innovation & NPD Support

Pressure-test propositions, benefit territories and evidence needs before investment hardens.

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Team reviewing consumer health evidence and regulatory materials

03 / CLAIMS & EVIDENCE

Claims, RWE & Publications

Build clearer claims, stronger substantiation and an evidence route your teams can defend.

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Team reviewing consumer health evidence and regulatory materials

04 / REVIEW & CLEARANCE

Medical Review & Copy Clearance

Bring senior medical judgement into packaging, campaigns and final review without slowing delivery.

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Team reviewing consumer health evidence and regulatory materials

05 / REGULATORY & SCIENTIFIC

Regulatory & Scientific Support

Translate complex requirements into practical, proportionate action for consumer health teams.

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Senior specialist leading a consumer health medical communications workshop

06 / MEDICAL COMMUNICATIONS

Medical Communications & Conferences

Turn evidence into credible, audience-ready scientific stories and materials.

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Cross-functional team developing evidence-led consumer health products

07 / POST-LAUNCH SUPPORT

Post-launch & In-market Medical Support

Use emerging evidence and market signals to guide the next lifecycle decision.

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Consultative methodology

How we work together.

A focused, senior-led route from the first question to a practical output your team can use.

01Active phase: Discovery & audit

Start with the decision and the evidence around it.

Define the decision, audience, evidence position and commercial question before the work begins.

Discuss this phase
Discovery & audit — Pathway Medical service methodology

START WITH THE DECISION

Bring us the decision your team needs to make.

We will shape the right scope around it—focused project, retained support or a connected programme.

Pathway Medical

NAVIGATION

SERVICES

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