01Active phase: Claims development
Claims development
Evidence-led claim territories shaped around the audience, channel and product category.
Discuss this phase →
03 / Claims, evidence & publications
Claims that sell the benefit — and stand up to scrutiny.
Develop commercially valuable claims, create the evidence needed to support them and translate results into dossiers, papers, abstracts and presentations.
03
Senior-led
Medical Affairs
DECISION → EVIDENCE → ACTION
About this service
A visible line from evidence to a defensible claim
Develop commercially valuable claims, create the evidence needed to support them and translate results into dossiers, papers, abstracts and presentations.
Claims are central to the proposition, but the available evidence is fragmented, incomplete or difficult to translate into a defensible position.
Built for
Brand and marketing directors
Medical Affairs
Scientific communications
R&D and innovation
“Build a clear route from the question to the evidence and the claim.”
What we deliver
Focused outputs, built for the next decision.
Senior scientific input is translated into clear, usable outputs for cross-functional teams.
01
Claims development
Evidence-led claim territories shaped around the audience, channel and product category.
02
Substantiation dossiers
A traceable evidence case designed for efficient internal and external review.
03
RWE strategy
Evidence questions, methods and outputs aligned to the decision the brand needs to make.
04
Publication planning
A coherent plan for papers, abstracts, posters and congress presentations.
Commercial impact
Senior judgement that leaves the next decision clearer.
The value is not more process. It is a proportionate scientific route, fewer late surprises and outputs that cross-functional teams can use.
✓ Direct, decision-ready support for brand and marketing directors.
✓ Direct, decision-ready support for medical affairs.
✓ Direct, decision-ready support for scientific communications.
✓ Direct, decision-ready support for r&d and innovation.
How we work together.
A focused, senior-led route from the first question to a practical output your team can use.
02Active phase: Substantiation dossiers
Substantiation dossiers
A traceable evidence case designed for efficient internal and external review.
Discuss this phase →
03Active phase: RWE strategy
RWE strategy
Evidence questions, methods and outputs aligned to the decision the brand needs to make.
Discuss this phase →
FAQ
Questions about this service.
What does this service cover?
Claims development, Substantiation dossiers, RWE strategy, Publication planning. Scope is tailored to the decision and evidence available.
Can this be commissioned as a focused project?
Yes. It can be a defined project or connected into retained senior medical affairs support.
Who leads the work?
Every engagement is senior-led, with direct access to the person shaping the scientific judgement and recommendation.
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