04 / Medical review & clearance

Clear, consistent medical review that keeps work moving.

Review consumer and HCP communications for scientific accuracy, alignment with the evidence and the relevant UK codes — with pragmatic feedback teams can act on.

04

Senior-led
Medical Affairs

DECISION → EVIDENCE → ACTION

“Protect the idea while making the reasoning easy for teams to act on.”

About this service

Medical review that protects the idea and keeps work moving

Review consumer and HCP communications for scientific accuracy, alignment with the evidence and the relevant UK codes — with pragmatic feedback teams can act on.

A campaign, pack or digital experience needs senior medical review before internal approval, PAGB submission or external challenge.

Built for

Brand teams

Marketing directors

Regulatory Affairs

Agencies and copy teams

What we deliver

Focused outputs, built for the next decision.

Senior scientific input is translated into clear, usable outputs for cross-functional teams.

01

Campaign review

Medical review of advertising, digital content, TV scripts and campaign ecosystems.

02

Packaging review

Scientific and medical review of on-pack copy, claims and supporting information.

03

HCP materials

Review of professional communications for balance, accuracy and evidence alignment.

04

Evidence packages

Clear support packs for PAGB, Clearcast and ASA-related discussions.

Commercial impact

Senior judgement that leaves the next decision clearer.

The value is not more process. It is a proportionate scientific route, fewer late surprises and outputs that cross-functional teams can use.

✓ Direct, decision-ready support for brand teams.

✓ Direct, decision-ready support for marketing directors.

✓ Direct, decision-ready support for regulatory affairs.

✓ Direct, decision-ready support for agencies and copy teams.

Consultative methodology

How we work together.

A focused, senior-led route from the first question to a practical output your team can use.

01Active phase: Campaign review

Campaign review

Medical review of advertising, digital content, TV scripts and campaign ecosystems.

Discuss this phase
Campaign review — Pathway Medical service methodology

FAQ

Questions about this service.

What does this service cover?

Campaign review, Packaging review, HCP materials, Evidence packages. Scope is tailored to the decision and evidence available.

Can this be commissioned as a focused project?

Yes. It can be a defined project or connected into retained senior medical affairs support.

Who leads the work?

Every engagement is senior-led, with direct access to the person shaping the scientific judgement and recommendation.

Related services

Connect the next part of the pathway.

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Build defensible claims, evidence plans and publication-ready scientific narratives.

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RS

Regulatory & Scientific Support

Navigate classification, claims and evidence requirements with practical scientific guidance.

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MC

Medical Communications & Conferences

Translate complex science into clear, credible content for teams and external audiences.

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Ready to put senior medical judgement behind the next decision?

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