Resources & literature

Research papers & publications.

Evidence-led writing and practical papers for brand, medical, regulatory and R&D leaders in consumer health.

Featured research paper · Pathway Medical · 2026

Building evidence systems for defensible consumer health claims

A structured approach to linking business questions, evidence standards and claims governance.

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02 · Perspective · 2026

Real-world evidence in consumer health: start with the decision

A practical framework for selecting proportionate methods and useful outputs.

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03 · Clinical guide · 2026

Medical review as an enabling discipline

How earlier review helps teams protect the idea and reduce late-stage change.

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04 · Framework · 2026

A lifecycle model for outsourced medical affairs

Connecting strategy, evidence, review and in-market support without unnecessary infrastructure.

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Relevant services

Services that turn evidence into action.

Connect research, publication planning and senior medical direction to the commercial decision your team needs to make.

Claims, RWE & publications

Evidence planning, appraisal and publication support.

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Medical communications

Turn evidence into credible content and congress activity.

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Medical affairs strategy

Set the evidence agenda around the decisions ahead.

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