Campaign review
Medical review of advertising, digital content, TV scripts and campaign ecosystems.
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OUR COMPREHENSIVE PRACTICE
Focused projects or connected senior support for consumer health teams.
CONNECTED CAPABILITY
Bring us the decision or pressure point. We will identify the right combination of senior medical support.
View all services →04 / Medical review & clearance
Review consumer and HCP communications for scientific accuracy, alignment with the evidence and the relevant UK codes — with pragmatic feedback teams can act on.
04
DECISION → EVIDENCE → ACTION
“Protect the idea while making the reasoning easy for teams to act on.”
About this service
Review consumer and HCP communications for scientific accuracy, alignment with the evidence and the relevant UK codes — with pragmatic feedback teams can act on.
A campaign, pack or digital experience needs senior medical review before internal approval, PAGB submission or external challenge.
Brand teams
Marketing directors
Regulatory Affairs
Agencies and copy teams
What we deliver
Senior scientific input is translated into clear, usable outputs for cross-functional teams.
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Medical review of advertising, digital content, TV scripts and campaign ecosystems.
02
Scientific and medical review of on-pack copy, claims and supporting information.
03
Review of professional communications for balance, accuracy and evidence alignment.
04
Clear support packs for PAGB, Clearcast and ASA-related discussions.
Commercial impact
The value is not more process. It is a proportionate scientific route, fewer late surprises and outputs that cross-functional teams can use.
✓ Direct, decision-ready support for brand teams.
✓ Direct, decision-ready support for marketing directors.
✓ Direct, decision-ready support for regulatory affairs.
✓ Direct, decision-ready support for agencies and copy teams.
FAQ
Campaign review, Packaging review, HCP materials, Evidence packages. Scope is tailored to the decision and evidence available.
Yes. It can be a defined project or connected into retained senior medical affairs support.
Every engagement is senior-led, with direct access to the person shaping the scientific judgement and recommendation.
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